The concept of a “North Star” metric has become a fashionable discussion among start-up culture. The idea is that companies should find a single, simple metric to focus on and, if they choose well, it will align everyone on the team with the actions needed for success. Check out this deck on that topic from Sean Ellis, who popularized the “growth hacking” phenomenon.
Call centers are highly focused on metrics too. If most call center teams had to pick a “North Star” it would be service level, which measures the length of time callers wait to reach an agent. It’s kind of surprising that, despite all the enormous changes that have occurred in customer service technology, the dominant metric remains service level. Even more surprising is that most call centers would name the same target value for that metric: the magical “80/20”. Why is this so? Continue reading