Ok, let’s face it; the age of robots is now. As businesses automate their sales and support teams, chatbots and other AI programs are becoming increasingly popular. So, if you’ve been living under a ROCK and need a refresher, please allow me to explain chatbots in layman’s terms. A chatbot is a computer program that automates certain tasks by chatting with customers through a conversational interface, like Facebook. Chatbots give brands from any industry the ability to engage with customers on a personal level. It’s actually super cool.
With apps struggling to get downloads and bots being cheaper and quicker to make, many executives are saying that bots are poised to take over apps! It seems that some of the big brands are catching on, and as consumers get familiar with communicating this way they will start to expect it from more companies.
To give you some examples, here are 5 known brands using chatbots through Facebook’s messaging platform. Continue reading