Traditionally, delivering great customer service requires striking a balance between a good experience and affordability. Chat breaks that mold. Customers increasingly prefer it over other communication channels AND companies are seeing a much lower cost-per-contact. Hallelujah!
But now the industry is at a crossroad. Chat has a close cousin called “Messaging” that has similar strengths and is growing with impressive speed. These options may seem similar on the surface, but there are important differences if you look a bit deeper. This year we will see a dramatic showdown between the two – chat and messaging – and the winner will influence how customer service is delivered for decades to come.